Transform Your Sales Team

You’re a maverick who’s done the typical sales training — and seen no real results. You want your team to win more profitable deals, and you know there’s got to be a better way.

I deliver formal B2B sales training, coaching, and consulting that’s challenging and proven. My NO BS Sales System gives teams the edge to outperform their competitors, close better deals and actually enjoy the process.

You’ll gain powerful mindsets, actionable strategies and fast-track learning through role-play and interactive tools.

Let’s have a No BS conversation.

Typical Sales Training Doesn’t Work

Most training focuses on product features or rah-rah motivation — but fails to create real change. Sound familiar?

That’s not what I do.

How Is Our B2B Sales Training Different?

I focus on psychology and behavior change — not quick fixes. Real improvement happens through consistent, long-term development, not big shifts all at once.

This doesn’t happen in a day. Or even a week.

The No BS Sales System is built around four things:

Assessment

Benchmark skills and mindsets with behavioral tools. The results of these assessments determine the best path for personalized coaching and training for the individual and collective needs of your team.

Action

Set goals and create step-by-step plans to reach them.

Approach

This is the sexy part. While many are looking for a simple hack like: “Just give me some killer lines so I can close this deal,” it’s not that easy. It’s the strategy, systems and tactics that I teach that will differentiate you from your competitors.

Attitude

In our training, you will uncover the excuses you may not even realize you’ve been making and the false assumptions that are holding you back. You’ll learn to eliminate head trash, own your results and sharpen your mindset.

What does No BS Coaching Involve?

You don't have the time or the skills to coach your reps to get to the next level.

That's what I do for my clients every day.

I work one-on-one with your team to grow confidence, improve communication and navigate tough sales situations.

What Kind of Sales Consulting Do You Do?

Beyond training, I help clients with strategy, hiring, compensation, market expansion and more. Some even bring me onto their boards. My clients tell me they value my outside perspective and direct approach

Industries We Dominate With B2B Sales Solutions That Deliver

I’m highly selective about who I take on as a client.  While my solutions are not the right fit for everyone, more than 200 sales teams across roughly 100 different business sectors have trusted me to help them gain an unfair advantage in the marketplace. Clients tell me they see at least  a 5X return on their investment in my services.

Here are just a few industries I’ve had deep experience with training and coaching:

Financial Services
Commercial Insurance
Wholesale Insurance
Wealth Management
Alternative Investments

Real Estate
Commercial Real Estate
Leasing
Brokerage
Development
Home Remodeling

Wholesale/Distribution Sales
Communications Equipment
HVAC Equipment
Building Supplies
Concrete Structures

SAAS
Enterprise-Level Software

Commercial Construction
HVAC and service contracts
Roofing
Alternative/Green energy
Engineering
Raw materials

Industrial Sales
Steam systems
Cutting Tools
Plumbing
Environmental Services

Logistics Sales
LTL
Warehousing

Material Handling
Lift Trucks
Racking
Robotics

Professional Services
Attorneys
Bankers
CPAs
Engineers
Architects
Business Consulting
Marketing/Advertising
Lobbyists

Check out the No BS Sales School Podcast for more about my sales philosophy.

  • 5-12 minutes per episode; no guests, just actionable insights.

  • 400+ episodes and 100+ five-star reviews.

No BS Sales: Close More Deals, Faster!

Work with me and you’ll:

✔ Quickly disqualify poor-fit deals.

✔ Close more high-margin deals.

✔ Shorten sales cycles.

✔ Build trust faster.

✔ Negotiate stronger.

You'll also gain:

● Clarity on team weaknesses and skills

● Motivated, goal-driven reps

● Better hiring and retention

● A shared sales language

● Accurate forecasts by cleaning up your pipeline

Ready to stop doing free consulting for prospects who ghost you? Ready to close deals faster?Ready to build a bad-ass sales team? Let’s talk.

B2B Sales FAQs

  • It’s about understanding your prospect deeply before offering a solution. It builds trust and makes you a true advisor — not just a seller.

    At No BS Sales School, we train and coach our clients to excel in consultative sales, vs. traditional sales, which focus on convincing the prospect that they need the seller’s product or service.

  • Training teaches strategy and tools. Coaching is personalized support to apply them.

    I do both.

  • If you're facing inconsistent results, high turnover, bloated pipelines or weak margins — we should talk.

  • We set clear goals up front — whether it’s revenue, deal size, margins or units sold. Most clients see at least 5x ROI in a year.

  • Yes. Most of my training and coaching is done online.

  • Depends on your package — typically 2-4 times/month.

  • Yes. I help install hiring systems that attract and filter the right candidates.