Just because you pulled your own tooth…
… doesn’t mean you’re a dentist.
When you were a kid and you had a loose tooth, you probably pulled it yourself.
The process was messy and painful, but you got the tooth out!
But, that doesn’t make you a dentist…
To become a dentist, after undergrad you have to be accepted into dental school (which is often more difficult than being accepted into medical school).
In dental school, you'll spend 2 years learning oral biology, anatomy, and physiology, among other things. The last couple of years, you’ll learn basic dentistry skills. The goal is that by the time you graduate and pass your licensing boards, you’ll know enough not to be dangerous to your patients or yourself.
THEN you can get your license to practice.
And you’ll attend special training programs and seminars for the rest of your career to keep your license current.
One of the few professions where you have the opportunity to make more money than Dentistry is... Sales.
And it takes as little time as filling out your LinkedIn profile to become a salesperson.
[This is a bug, not a feature.]
The bar is too low.
The majority of people in sales never pass the remedial skill level.
Most of the time, “I have 10 years experience in sales” should be translated as “I’ve had 1 year experience 10 times.”
“I can talk to anyone,” and “I'm great at making friends with other people” should be translated to “I talk too damn much” and “I waste too much time chasing prospects who are never gonna buy.”
“I can convince anyone,” means “I'm pushy and obnoxious.”
“I'm persistent,” means “I keep calling people until they buy from me because I won’t take no for an answer,” i.e., “I'm a stalker.”
Being a professional salesperson requires a solid knowledge of business, a good sales system you follow consistently, a deep understanding of psychology, the willingness to put your own needs (and emotions) aside, a calm confidence in yourself, and the skills to keep your prospect ok while you dig deeply to find out if they’re gonna be a good fit for you.
But what about product knowledge??
Oh yeah. That’s table stakes. You have to know that to even be in the game.
WARNING! Relying on product knowledge alone to sell is equivalent to pulling your prospect’s tooth and putting "Dentist" on your LinkedIn profile.
You’re making a bloody mess out of it.
Don’t wait for sales to get easier. (It never does.)
Get better at it. (10 years experience doing it wrong does not make an expert.)
It’s time to invest in the career that feeds your family.
You’re already good. Let me help you get better!
Bringing Honesty, Transparency, and Selflessness to Business.
Want to find out how I can help?
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